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Avinash Bussa
Half immersed iceberg, stating smaller piece on top is UI and larger piece in water is UX
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There are humans around the world who call themselves UI/UX Designers and not sure who has the major stake, UX, or UI. Let’s take a look at it.

In the industry, there are UX Designers and UI Designers, and both of them have their responsibilities. Instead of comparing each other, let’s take a look at who is capable of what.

User Experience Design (UX)

A skeleton.

Yes. If we consider the human body as a product, the skeleton is what gives you stability and shape. This is what a UXD in a product does. There are other parts in the human body like the…


Daily Life Illustration By Suntur Yozanun

Good or Bad, UX is everywhere

Ever wonder about the kettle on the most famous UX book “Design of Everyday Things” by Don Norman? Why is that a book cover?


Banner image — illustration of light blue person with orange trousers, sitting over a blue horse and plane yellow background
Image: Cathal Duane on Behance

Nothing to a designer
Designer to a Web Designer
Web designer to a UX/UI Designer
UX/UI Designer to where?

Such a long journey isn’t it? still, it’s not the end yet.

If you’re a UX Designer, you must know how the industry is right now. Most of the visual designers(not everyone) titled themselves as UX/UI Designers, just to survive in the industry. In such situations as being an original among carbon copies, you must be working hard to retain your identity.

Don’t you think you should step out of the crowd now?

Yes, maybe it’s time for you to leap…


Shark Longboard by Richard Malachowski

If you’re in hurry and looking for TLDR, here’s it is.

“The term User Experience(UX) Design is all about the process. The process of creating products that serve the “user’s” needs. “

“You don’t need a design degree or need to pay for certification programs to learn UX Design. All you need is a brain, a phone with an internet connection, and a passion for creating awesome products. As simple as that.”


“Roughly one-in-five U.S. adults (21%) say they regularly wear a smartwatch or wearable fitness tracker, according to a Pew Research Center survey conducted June 3–17, 2019.”

A Moto brand smartwatch shot in the dark, highlighting analogue clock with metrics like notifications & weather on watch face

If we correlate the life before and after the pandemic, we can witness that people are more likely to focus on personal health, fitness, and hygiene now. ‘Wearables’ is one area that is helping the world in maintaining the streak. In recent days Fitness Bands, Smartwatches, VR, Smart Clothing, Ear Buds, and many other new wearable technologies came into existence. But let's focus on Smartwatch for today.

This article today is solely from my…


Wikipedia says:

  • Haptic communication: the means by which people and other animals communicate via touching.
  • Haptic perception: the process of recognizing objects through touch.
  • Haptic technology: technology that interfaces with the user through the sense of touch.

Haptic (from the Greek haptesthai, meaning “to touch”). By the middle of the 20th century, it had developed a psychological sense, describing individuals whose perception supposedly depended primarily on touch rather than sight. In general and in a digital space, the haptics tells the user what’s happening on the interface. Sometimes the ‘interface’ speaks, and sometimes the product itself.

Did you ever try…


this story is from some of my own experiences, no offence if your agency never really existed this way.

Just after taking a long break from what I’ve learned all these days, I started to work on crafting my daily routines in a meaningful way. And this is the time when I realized what I actually am and what I’m supposed to be.

In the Indian IT sector, being a user experience designer is the same as any other designer on the planet. The expectations they have for you is to make UI look cool, able to create graphic assets…


Career is the phase where we learn about actual world.

Starting today, I’m Avinash, a User Experience Designer. This is my first ever article on Medium. It’s been a couple of years I’ve been following Medium but recently few things made me realize that this space is not something where we need to write every now and then but it’s a place to share knowledge, share thoughts, get opinions, get appreciated for your works and ideas. We never know how these appreciations can help someone to face this world of rejections. …

Avinash Bussa

User Experience Designer

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